Last updated: June 11, 2026
This Cookie Policy explains how BlueBotts uses cookies, pixels, local storage, and similar tracking technologies on our website at bluebotts.com. It describes what these technologies are, why we use them, what specific cookies may be active, and the choices available to you. This policy should be read alongside our Privacy Policy, which explains how we handle personal data more broadly.
What Cookies Are
Cookies are small text files that a website places on your browser or device when you visit. They allow the site to remember information about your visit – such as your preferences, session state, or whether you have previously consented to certain settings – and to recognise your device on return visits. Cookies can be set by the website you are visiting directly (first-party cookies) or by third-party services embedded in that website. Beyond traditional cookies, similar technologies include local storage and session storage (which keep data in your browser without an expiry), pixels and web beacons (small invisible images that record whether a page or email was loaded), and browser fingerprinting used by some analytics or fraud detection services. This policy covers all of these technologies collectively.
Why We Use Cookies
We use cookies and similar technologies for several interconnected purposes. Some are essential for the website to work at all – without them, forms would not submit, session state could not be maintained, and security checks could not run. Others help us understand how visitors interact with our website so we can improve the content, layout, and user experience. Some may be used to measure the effectiveness of our marketing channels – for example, understanding which pages or campaigns lead visitors to submit an enquiry. Where cookies process personal data or are not strictly necessary, we request your consent before activating them, and we do not activate non-essential cookies until consent is given.
Strictly Necessary Cookies
Strictly necessary cookies are required for core website functionality and cannot be disabled without breaking the site. These include cookies that manage your session state when navigating between pages; cookies that store your cookie consent preferences so we do not ask you again on every visit; security tokens embedded in contact forms, the audit tool, and the lead-magnet quiz to prevent cross-site request forgery; WordPress-native cookies used when administrators or editors are logged into the site backend; and cookies set by our hosting or CDN layer for load balancing, bot detection, and DDoS mitigation. These cookies do not require consent because they are technically necessary to deliver a service you have requested. They typically expire at the end of your browser session or within a short fixed period.
Analytics and Performance Cookies
Analytics cookies help us understand how visitors find and use our website. They collect information such as which pages were visited, how long was spent on each page, where traffic came from, which links were clicked, and at what point visitors left the site. This data is aggregated and does not identify you as an individual. We use this information to identify content that performs well or poorly, to improve page layouts and calls to action, to track the impact of changes we make to the site, and to understand broader traffic trends. Analytics cookies are non-essential and are only activated with your consent. If consent is not given, analytics scripts will not load and no tracking data will be collected for that session.
Functional Cookies
Functional cookies enable enhanced features or remember your preferences to improve your experience across visits. Examples include remembering which step of a multi-step form you reached if you return to it, storing a preferred language or region setting, or preserving quiz progress in our site-health lead tool. These cookies improve convenience but are not strictly required for the site to operate. Where functional cookies process personal data, they are categorised as non-essential and are subject to consent where required by law.
Marketing and Attribution Cookies
Marketing cookies, if active on our website, are used to measure the effectiveness of our advertising and to understand which channels, search terms, or referral sources lead visitors to our site and ultimately to enquire about our services. These may include pixels or scripts from advertising platforms that record whether you visited our site after clicking an ad. We may also use remarketing tools that allow us to show relevant ads to people who have previously visited our website. Marketing cookies involve sharing data with third-party advertising platforms and represent the highest-impact category of non-essential cookies. They are never activated without explicit consent. If you decline marketing cookies, you may still see general advertising from BlueBotts through other means, but it will not be based on your previous visits to our site.
Third-Party Cookies
Some cookies are set by third-party services that appear on or are integrated into our website. These may include analytics providers such as Google Analytics; advertising platforms such as Google Ads or Meta; security and performance services such as Cloudflare; video hosting services if we embed tutorial or explainer videos; review or social proof widgets; and live chat or support tools if active on a given page. Third-party cookies are governed by the privacy and cookie policies of the relevant provider, not solely by this policy. We take care to select reputable providers and to configure their integrations in a privacy-respecting way, but we cannot control how third-party services use data they collect independently through their own technologies. Where third-party cookies are non-essential, they are subject to the same consent requirement as our own non-essential cookies.
Cookie Durations
Session cookies are temporary. They exist only while your browser is open and are deleted automatically when you close it. They are used for things like form security tokens and session state. Persistent cookies remain on your device for a set period after your browser is closed, or until you delete them manually. They are used for purposes such as remembering your consent preferences, recognising returning visitors in analytics, and attribution tracking for marketing. The retention period for persistent cookies varies by purpose and provider – consent preference cookies typically last 12 months, analytics cookies commonly last between 90 days and 2 years depending on the tool, and marketing attribution cookies may last 30 to 90 days. The specific duration for any active cookie can be reviewed in your browser’s developer tools or cookie settings panel.
How We Obtain Consent
When you visit our website for the first time, a cookie consent notice will appear explaining the categories of cookies we use. Strictly necessary cookies are active immediately as they are required for the site to function. All other cookie categories – analytics, functional, and marketing – are paused until you provide consent. You can accept all non-essential cookies, accept only selected categories, or decline all non-essential cookies. Your choice is stored in a consent preference cookie so we do not ask again on subsequent visits within the validity period. Consent is specific, informed, freely given, and unambiguous – we do not use pre-ticked boxes or treat continued browsing as consent. You can change your preferences at any time using the cookie settings link in the footer or by clearing your browser cookies and revisiting the site.
Managing Cookies Through Your Browser
In addition to our on-site consent controls, you can manage, block, or delete cookies directly through your browser settings. The process varies by browser: in Chrome, go to Settings > Privacy and Security > Cookies and other site data; in Firefox, go to Settings > Privacy and Security > Cookies and Site Data; in Safari, go to Preferences > Privacy; in Edge, go to Settings > Cookies and site permissions. You can instruct your browser to block all cookies, block only third-party cookies, delete cookies when you close the browser, or notify you before a cookie is placed. Blocking certain categories of cookie – particularly strictly necessary ones – may cause parts of our website to function incorrectly. Forms, the audit tool, and the quiz may not submit correctly without session and security cookies. Removing your consent preference cookie will reset your preferences, and you will be shown the consent notice again on your next visit.
Do Not Track
Some browsers include a “Do Not Track” (DNT) signal that can be sent with browsing requests to indicate a preference not to be tracked across websites. There is currently no universally agreed technical standard for how websites should respond to DNT signals, and most analytics and advertising tools do not honour them by default. Our consent management approach gives you direct, explicit control over non-essential tracking, which we consider a more reliable and transparent mechanism than relying on browser-level DNT signals. If you wish to prevent tracking on our site, the most effective approach is to decline non-essential cookies through our consent controls.
Impact of Declining Cookies
Declining non-essential cookies will not prevent you from using the core features of our website. You will still be able to read all pages, submit contact forms, use the free audit tool, and access downloadable resources. What changes when non-essential cookies are declined: analytics data will not be collected for your session, so your visit will not be reflected in our site performance data; marketing attribution will not be tracked, so we will not be able to measure whether an ad or campaign led you to our site; functional preferences such as saved form progress will not be retained between visits. Strictly necessary cookies remain active regardless of your preference, as they are required for the site to function securely and correctly.
Cookies and Client Websites
This Cookie Policy applies only to the BlueBotts website at bluebotts.com. It does not govern the cookies used on websites we maintain for clients. Each client website is independently responsible for its own cookie compliance, consent management, and disclosure. If you are a BlueBotts client and need assistance implementing a cookie consent solution on your WordPress website, this can be raised as a support request and we will advise on appropriate plugin options and configuration.
Changes to This Policy
We may update this Cookie Policy when we change the technologies or providers we use, when legal requirements change, or when our cookie practices evolve. When we make changes, we will update the “Last updated” date at the top of this page. If the changes are material – for example, if we add a new category of cookie or a new third-party provider – we will reset the consent notice so returning visitors are informed and can review their preferences. We encourage you to check this page periodically, particularly if you use our website regularly.
Contact
If you have questions about how we use cookies, want to understand which specific cookies are currently active on our website, or want to report a concern about our cookie practices, please contact us at hello@bluebotts.com. We aim to respond to all cookie and privacy enquiries within five business days.