BlueBotts delivers WordPress development across the full spectrum - custom themes, plugins, WooCommerce builds, API integrations, site migrations, and AI-powered features. Every project is scoped in writing before it starts, built on staging, and documented on delivery. Nothing is templated. Everything is built for your specific requirements.
Most WordPress development problems fall into one of four categories. We handle all of them.
A bespoke calculator, membership system, custom directory, or live pricing tool. Something a plugin cannot handle cleanly, and bolting one on creates more problems than it solves.
Customisation requests keep piling up, the code is fragile, and every change risks breaking something else. A rebuild is overdue and cheaper than more band-aids.
The original developer is gone, the codebase is undocumented, and adding anything new feels like defusing a bomb. We take on these handovers regularly.
Moving from Squarespace, Wix, or a legacy CMS to WordPress - or rebuilding a cluttered WordPress install into something fast, clean, and maintainable.
CRM connections, payment gateways, booking systems, and third-party feeds that were never built robustly. We build integrations that handle errors, retries, and edge cases properly.
The project was built, handed over, and now nobody is there to fix or extend it. We take on existing codebases, document what we find, and make them maintainable again.
Every project is scoped in writing, built on staging, and delivered with documentation.
We design and build WordPress themes from a blank canvas. Hand-coded PHP templates, ACF Pro field groups, custom post types, and a content editing interface built around how your team actually works. No page builders, no purchased themes, no shared DNA with other sites. Every template is semantically correct, WCAG AA accessible, and optimised for Core Web Vitals.
Learn moreWhen a feature requirement cannot be met cleanly by an existing plugin, we build one. Custom CPTs, custom taxonomies, bespoke meta boxes, REST API endpoints, WP-CLI commands, Cron tasks, and admin pages - all coded to WordPress standards with proper sanitisation, escaping, and capability checks. Scoped, tested, and documented.
Learn moreCustom WooCommerce builds beyond what any theme or extension handles out of the box. Custom product types, complex pricing and discount logic, checkout flow modifications, custom order statuses, subscription logic, and WooCommerce REST API integrations with fulfilment systems, ERPs, and CRMs. All built with proper WooCommerce hooks, not template overrides.
Learn moreWordPress connected to the tools your business actually runs on. CRM integrations (HubSpot, Salesforce, Pipedrive), payment gateways, booking and scheduling systems, accounting platforms, data feeds, and custom webhooks. Built with proper error handling, retries, logging, and graceful degradation so a third-party API outage does not break your site.
Learn moreMoving from Squarespace, Wix, HubSpot, or a legacy CMS to WordPress - or rebuilding a cluttered, unmaintainable WordPress install into something clean. We map the current content structure, plan the migration, redirect old URLs correctly, and deliver a site that is faster, more maintainable, and better optimised than the one it replaced.
Learn moreAI chatbots trained on your content, semantic search powered by vector embeddings, content generation pipelines integrated into your editorial workflow, and lead qualification flows that score enquiries before they reach your team. Practical AI features built natively into WordPress - not bolted on via widgets.
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WordPress sites built or maintained
48 h
Avg time from scoping call to written quote
99.9 %
Average uptime across maintained sites
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Types of WordPress development we specialise in
Website requirements keep getting deprioritised because finding a reliable, communicative developer is harder than it should be. We fix that.
You brief the developer, they go quiet for two weeks, and the campaign goes live without the landing page. One team, clear turnaround, no surprises.
WordPress development delivered reliably behind your brand. No client exposure, no handoff gaps, no quality surprises on delivery.
White-label plansStarting with a clean custom build means lower technical debt, faster iteration, and no expensive rebuild in 18 months when you outgrow a page builder.
Your current site works but needs custom features, a new theme, or integration work done properly. We scope the minimum viable change, not a full rebuild.
Freelancers juggle multiple clients with no consistent process. Generalist agencies spread development thin across platforms. BlueBotts does one thing and owns it end to end.
We work exclusively on WordPress. No platform juggling, no generalist agency spread thin across Webflow, Shopify, and seven other tools.
Every project follows WordPress coding standards: proper hooks, filters, sanitisation, and escaping. No hacks, no inline styles, no jQuery spaghetti.
We produce a written scope before quoting. You know the full cost and timeline before we write a line of code. No scope creep surprises.
All development happens on staging. Nothing reaches your live site until it has been reviewed, tested, and explicitly signed off.
Development projects move directly into a care plan. The developer knows the codebase because they built it. No context re-explaining, no handoff gaps.
A clear, documented process. You always know what stage we are in and what happens next.
We review your requirements, existing site, hosting, and constraints. Within 48 hours you receive a written scope covering deliverables, timeline, and a fixed price or retainer cost.
Development happens on a clean staging environment. We check in at agreed milestones so you can review progress and give feedback before anything is finalised.
Cross-browser testing, performance checks, form testing, and a full review of every deliverable against the original scope before we request sign-off.
Deployment during a low-traffic window, post-launch checks, and full documentation covering the codebase, ACF fields, and anything your team needs to know. Care plan available from day one.
Your site moves into a care plan from launch day. The same development team handles updates, security, backups, and any further work. No re-explaining the codebase to someone new.
These are not aspirational standards. They are the minimum on every WordPress development engagement we take on.
Every project begins with a written scope document covering deliverables, exclusions, timeline milestones, and a fixed price or retainer cost. You sign off before we open a code editor.
We work on a staging clone of your site. You review and approve on staging. We never make changes directly to your live site during development.
Every theme, plugin, and integration we write lives in Git from day one. Complete history, named releases, and rollback capability. You receive access to the repository.
All code passes WPCS checks. Proper sanitisation and escaping on all user-facing output. Prepared statements for database queries. No SQL injection vectors, no XSS risks.
We test on Chrome, Firefox, Safari, and Edge across desktop, tablet, and mobile. Forms, navigation, payment flows, and CPT display all checked against the scope before sign-off is requested.
Every project delivers a handover document: template structure, ACF field groups, custom hooks, third-party dependencies, and anything that would not be obvious to a developer new to the codebase.
| Factor | Freelancer / generic agency | BlueBotts |
|---|---|---|
| Codebase continuity | New developer each project. Re-explaining the setup from scratch every time. | Same team owns the codebase from build to ongoing maintenance. No re-onboarding. |
| Scope transparency | Estimates that grow after sign-off. Scope creep billed as extras. | Written scope and fixed price before any work starts. Extras quoted separately. |
| Post-launch support | Ad hoc, hourly. Often requires re-hiring the original developer. | Care plan covers maintenance, support, and ongoing development retainer. |
| Code quality | Variable. No consistent review process or standards enforcement. | WordPress coding standards on every project. Internal review before deployment. |
| Documentation | Often absent. You inherit an undocumented codebase. | Developer notes and handover documentation included with every delivery. |
| Platform specialisation | Generalist developers spread across WordPress, Webflow, Shopify, and beyond. | WordPress-only. Every team member works in WordPress every day. |
Custom themes, child themes, custom plugins, WooCommerce extensions, API integrations, headless builds, site migrations, and performance engineering.
Yes. We review the codebase, document what we find, flag technical debt that affects the project, and provide a realistic scope before we start. Inherited codebases are very common.
Both. Clearly scoped projects use fixed pricing. Ongoing development work uses a monthly retainer with a defined number of hours, cleared to a rolling queue.
Most projects run between 2 and 8 weeks depending on scope. We give a firm timeline in the scoping document, not an open-ended estimate.
Most development clients move to a care plan that covers maintenance, support, and development retainer hours. The same team that built the site maintains it.
We build from Figma, Adobe XD, or PDF designs. We can also provide design direction and layout recommendations where clients do not have existing design assets.
We run an audit before scoping any rebuild or extension work. We flag existing issues, tell you which ones affect the project, and quote any remediation work separately.
