What's included in your plan - and what isn't. Spelled out clearly.
We believe in radical transparency. This page exists so you always know exactly what to expect from a BlueBotts maintenance plan - before you subscribe and throughout your time with us. No surprises. No scope creep. No awkward conversations.
Full scope table
A complete reference for the most common requests our clients send us. If your task is not on this list, send it through and we will tell you honestly which category it falls into.
| Task type | Status | Notes |
|---|---|---|
| Text and copy edits | Included | Up to 500 words per request. Headings, body copy, CTAs, contact details, and page introductions. |
| Image replacements | Included | Swap existing images with assets you supply. Up to 10 swaps per month. |
| Menu and navigation changes | Included | Add, rename, remove, or reorder menu items and dropdown links. |
| Form adjustments | Included | Add or remove fields, change email routing, update confirmation messages and redirect URLs. |
| Plugin settings changes | Included | Configuration changes within existing, already-installed plugins. No new installs without quoting. |
| Blog post publishing | Included | Upload, format, categorise, and publish content you provide. Up to 4 posts per month. |
| Minor layout and style tweaks | Included | Small spacing, colour, alignment, border, font size, or button style adjustments within the existing design. |
| 301 redirects | Included | Set up redirects for moved, renamed, or deleted pages to preserve links and avoid 404 errors. |
| Broken link fixes | Included | Identify and fix broken internal links, missing anchor targets, and dead outbound URLs. |
| WooCommerce product edits (single) | Included | Edit title, description, price, image, or stock for up to 10 products per request. |
| Plugin and theme updates | Included | Tested and applied weekly with a pre-update backup taken first. Compatibility checked before pushing live. |
| WordPress core updates | Included | Staged and applied on all plans. Major version updates staged and tested before going live. |
| Security monitoring and hardening | Included | Ongoing malware scanning, firewall rules, login protection, and known-vulnerability alerts. |
| Uptime monitoring | Included | Continuous checks at intervals depending on plan. Immediate alert and response if your site goes down. |
| New page build | Quoted first | Design and build scoped and priced before we start. Typical range: $150-$400 depending on complexity. |
| New plugin install and setup | Quoted first | Installing and fully configuring a new plugin (membership, booking, LMS, etc.). Quoted after scoping. |
| WooCommerce products (bulk) | Quoted first | More than 10 products in a single batch. Quoted per batch based on volume and complexity. |
| Custom development and integrations | Quoted first | Custom PHP, JavaScript, REST API work, or third-party platform connections. Scoped and quoted first. |
| Site migration | Quoted first | Moving your site to a new host, domain, or server environment. Quoted based on site size and complexity. |
| Full website redesign | Out of scope | Not covered by any maintenance plan. We can refer you to a trusted design partner. |
| SEO content strategy and writing | Out of scope | Technical SEO (meta tags, sitemaps, schema) is included. Content strategy, keyword research, and copywriting are not. |
| Emergency and after-hours support | Enterprise only | Dedicated 24/7 availability and 4-hour priority SLA. Available to Enterprise subscribers only. |
Fair usage policy
Monthly support is designed for ongoing maintenance – not as a development retainer. Maintenance plans cover the regular, recurring work needed to keep your existing site healthy, secure, and up to date. They are not designed for high-volume content production, large-scale redesign work, or intensive custom development.
If your edit requests consistently exceed 3 hours of engineer time per month, we will notify you proactively and have an honest conversation about whether a plan upgrade, a one-off development quote, or a separate retainer arrangement better fits your needs going forward.
We will never start work that would incur additional charges without your explicit written approval first. No exceptions.
What this looks like in practice: the vast majority of clients never come anywhere near this limit. A text edit takes around 10 minutes. An image swap takes around 5. A form field change takes 15. This policy exists to protect everyone from sustained misuse of the plan – not to restrict normal, reasonable use. When in doubt, submit the request and ask. We will tell you honestly whether it is included or whether it needs a separate quote before any work begins.
Turnaround expectations by plan
| Metric | Basic | Professional | Enterprise |
|---|---|---|---|
| Uptime check interval | Every 5 min | Every 60 sec | Every 30 sec |
| Downtime alert | Within 5 min | Within 60 sec | Within 30 sec |
| Edit request turnaround | 48 business hours | 24 business hours | 4 business hours |
| Plugin and core updates | Weekly | Weekly | Weekly + on-demand |
| Malware removal | Same business day | Within 4 hours | Within 2 hours |
| Backup restore | Within 8 hours | Within 4 hours | Within 2 hours |
| Security scan frequency | Daily | Daily | Daily + real-time WAF |
| Monthly activity report | 1st of each month | 1st of each month | 1st of each month |
| Support availability | Business hours | Business hours | 24/7 |
How to think about ongoing support vs new development
Your maintenance plan covers everything needed to keep your existing site healthy, secure, performant, and up to date. It is not a development retainer, a design subscription, or an unlimited content service. Understanding this distinction makes the relationship cleaner and more productive for both sides.
When a request comes in, we ask a simple question: is this changing something that already exists, or is it building something new? The answer determines whether it is included or quoted. Here are the rules we use:
- If it is changing or updating something that already exists on your site, it is almost certainly included.
- If it is building something that does not yet exist on your site, it is almost certainly quoted separately.
- If it requires custom code, a new plugin install, or more than a couple of hours to complete, it will be scoped and priced before we start.
- If it involves design decisions beyond minor tweaks to the existing look and feel, it falls outside maintenance scope.
- If you are not sure which category your request falls into, submit it and ask. We will tell you honestly before any work begins.
- We will never start work that would incur extra charges without your explicit approval. This is a firm commitment, not a guideline.